ODONTOLIUZZI was created from a dream of implementing humanized custumer service. These differentiated services could bring patients a new vision of going to the doctor. The founder for love of the profession and, after observing how much dentistry and aesthetic can change the life of a person in all directions, directed the focus to oral and body rehabilitation treatment because they were closely linked to their happiness, and therefore felt the need to build an integrated clinic so that the procedures were done in one place, avoiding inconvenience and loss of time and enabling this kind of service. The clinic´s mission is to do different. Dentists want to show people that going to the dentist can be fun, relaxing, welcoming, and motivating. The clinic´s vision is an integrated clinic with all the areas of dentistry, plastic surgery, cosmetics, state-of-the-art equipment, laboratory, and radiology to perform differentiated treatments, and the clinic´s value is the personalized treatment for both patients and service providers so that they feel in the environment something comfortable and desirable, team spirit must continuously be developed for the well being of all.